A multiplayer startup building game

I'm so sorry I always come up with super strange and weird ideas I'll try to stay more classic next time, I promise!

These days, everyone is building their own video game on social medias, it's crazy. But they're all super super lame tbh ahah, they're missing a bunch of things like a proper game loop, mechanics to make the player coming back, rewards etc. I truly believe video games will be a HUGE things in our bubble in the coming years, and I think there's a way of being ahead of the trend by building a multiplayer startup building game.

I don't have a precise idea in mind, but here are the most important parts:

• Multiplayer. Competition is important. You have to be able to see other people startups, have a leaderboard etc. That's one of the most powerful way to engage players.
• In-app purchases (maybe later?) to speed the game A BIT
• Simple graphics, please don't try to make an AAA game, you will most likely fail! Something simple like Habbo you know, I think it's enough.
• Work the game loop. It's the most important part, and it has to be simple. In my mind I pictured something like every player can start a startup, starts in their garage, can evolve into office, hire people, start marketing strategies, create a fake product, be on social media (the game could have its own social media!!), earn xp by failing etc. You could for example imagine a system in which you have a limited number of action point every hour/day
• Rewards. People could promote their true product (I bet most of them will use a real product's name in game) by having the biggest office, by being on top of the leaderboard, by advertising on billboards etc. Maybe players could also earn discount codes of things like that while leveling up
• Marketing would be made by the players: think of screenshots to share, achievements etc

I have the domain unicorn.lol btw, it could work for this.